The Pharness NFC Web Experience allows fans the opportunity to interact with brands and web content relevant to the event they’re attending. Simply tap an NFC tag with a mobile device, fans can be directed to any web property of the administrator’s choosing. Real time web URL changes allow for multiple sponsorship opportunities per event with the click of a button. Looking to collect fan demographic data? Offer in-event promotions for merchandise or concessions? Drive traffic to a sponsor’s website or application? The opportunities are endless.